1. It still works – First and most important, the hints that are employed to improve SEO do work. Even if recently data about organic traffic was pulled away from Google, the techniques still remain sound. A lot of investigations held in SEO industry and results SEO really brings can prove this fact.
2. It is not going to stop working soon – According to the speed of search engines growth it is not likely that that SEO itself will cease to be so effective in the foreseeable future. Basing on ICM Consulting reviews experts say that at some level, even video and audio searches truly depend on the keywords in the same way as traditional text content. This fact ensures users of SEO that the success these techniques does exist even today.
3. It is cost-effective – If you compare the costs of some associated online marketing strategies like social media marketing, PPC advertising, or email marketing, then you will see that SEO provides really good ROI. With no doubt, PPC can drive more revenue or social media might be more important in contemporary society for the image, organic SEO in many-many ways still a bedrock of your business’s online presence.
4. Search engines grabbing more market share – As experts say, today 80% to 90% of all customers firstly will check online reviews about a product or service prior to making a purchase. Moreover, they expect this number to increase. The times when people are going to by everything online through the Internet are very close. If you want them to have a possibility to find your business then believe that without organic SEO it will be extremely hard for regular people to find you among all your competitors.
5. Rise of mobile bandwidth and local search optimization – In the nearest future the amount of traffic which is delivered to mobile devices is going to exceed. As mobile phone industry continues to grow now a great option for mobile optimization was opened to the SEO experts, for example, local search optimization.
6. Your competitors are doing it – The one thing you should always remember – SEO is a never-ending process. It is like with everything in this life if you do not move forward into the future and do not improve your positions, then you are moving back and remain in past parallel to losing ground to any competitor who does move. Experts say that there is no use in ignoring this useful tool today as if you do not use it your competitors will definitely take this advantage over you.
As was said on the pages of ICM Consulting Company’s web-site, today investing in the organic SEO is much more important than ever before. Despite the difficulty currently everyone finds themselves facing the problem regarding the lack of organic keywords and traffic. If you are really interested in your business’s success with the help of online marketing then you definitely need to think of using a SEO strategy because it remains one the most important components of any branding process and online presence.