The past 50 years have shown drastic changes in our society. We’ve gone from using dial-up internet and large box-shaped televisions to high-speed wireless internet and flat screen TVs. Everything we use today has advanced ten-fold, including the phones we use and the cars we drive. Just about everything is computerized, including the appliances in our homes. We live in a smart world – meaning everything is interconnected. This is a good thing, especially for businesses that are looking to maximize their marketing strategies.
How Businesses Are Benefiting from Technology Advancements
Companies across all industries are benefiting from the upgrades in technology. Since most people are on their smartphones using social media and conducting online searches, it’s easier for businesses to keep track of consumers and what they’re doing. It’s also easier for business owners to reach out to customers, enhancing their brand’s visibility and increasing opportunities for conversion. A lot of people are worried about their technologies spying on them and manufacturers even admit that some smart devices are listening in. For instance, an advertiser can display their ad on a smart TV after keywords were picked up from conversations had in front of it.
How Homeowners Are Adapting to New Technologies
Home appliances are becoming smarter and smarter every year. There are smart stoves and fridges that connect to your smartphone, enabling you to control them remotely. Imagine turning on your stove before you get home, so you can quickly put the pot roast in the oven just in time for dinner. Then there’s the smart thermostat, which allows you to operate your AC and heat while you’re out of town or at work. These devices have made it easier for homeowners to do the things they do daily.
Commerce is Changing the Game
E-commerce companies like Amazon and eBay are making shopping easier on part of the business owner and the customer. More and more people are using their computers and mobile devices to make purchases while on the go. This puts brick-and-mortars in a tight spot. Those that aren’t adopting a digital storefront are falling behind and are even being shut down. Just look at department stores like The Limited and Sports Authority – both have closed virtually all of their stores and filed for bankruptcy. Just about everything can be purchased online these days, including tickets to Disney and Sea World.
Drones Replacing Shipping Companies
We hear about robots taking over human jobs and it’s true. Just look at the emerging use of drones. Amazon is already having talks about using drones to deliver goods to its customers. This would make shipments faster and cheaper. Unfortunately, it would put a lot of postal workers out of a job. It does, however, create new jobs for drone pilots, which can prove to be a lucrative field.
Technology is an amazing industry and it’s interesting to see all of the new gadgets that come out each year. These advancements are helping the economy and our daily lives in various ways. Keep an eye out for what the changes of tomorrow will bring to your life and way of doing things.